Pattern Collections
My creativity is my healing. Each collection begins not at a desk, but on a shoreline, in a garden, in a moment of quiet gratitude for the world God has made. I draw what I see, what I feel, what fills me with awe, and somewhere in that process, the joy and the stillness find their way into the pattern. These collections are not just designs. They are lived experiences, acts of worship, and an invitation to carry a little of that peace into your everyday.
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Hi, I'm Jo, the artist behind Jo Froud Design Studio
If you would like to see my full design portfolio or if you have a project in mind that you would love to collaborate on, please reach out to me using the enquiry form below.
Coastal Curiosities
Coastal Curiosities began on an early spring morning on Bridlington beach, collecting shells with my daughter. We traced the patterns on each one, wandered through the little shell shops along the front, and came home with pockets full of curiosities and heads full of wonder.
Back in the studio, those shells became linework illustrations drawn by hand in my sketchbook, each one studied and reimagined until the collection found its shape. It's a collection about the joy of looking closely at the world, and the magic that happens when you do.
Morning Chorus
Morning Chorus began a few years ago and found its final form earlier this year, born from the bird feeders in my garden and the hedgerows full of life just beyond the gate. There's a tree-lined path we walk every morning on the school run, and I've been teaching my daughter to identify each bird by its call, so she can say good morning to them as we pass.
This collection is an ode to that ritual, to the ordinary magic of a garden full of wings and song, and to the quiet joy of paying attention to the world waking up around you.
Harbour Light
Harbour Light grew from two different relationships with the same coastline. As a child, I knew the tourist spots, Bridlington, Hornsea, Scarborough, buckets and spades and fish and chips. But living here now has revealed an entirely different coast: Flamborough Head, Spurn Point, the wilder places I never knew existed.
The lighthouses especially captured my heart. There's something about a lighthouse, standing firm in the storm, casting light into the dark, that speaks to something far deeper than the sea.
This collection is for everyone who has ever been guided home by a light they couldn't quite explain.
Millhouse Garden
Millhouse Garden began with the echinacea. My daughter and I have always loved them, the way they push up year after year without being asked, the butterflies they draw in, the way their blooms shift and change all season long. I started sketching them, and somewhere along the way, the collection became something more playful than I expected.
I paired the florals with an ikat stripe that reminded me of a fuzzy bumblebee, and let myself experiment, layering techniques, trying new things, seeing what happened. Millhouse Garden is the collection where I gave myself permission to play, and it turned out to be one of my favourites.
Farmstead Ducks
Ducks have always been my favourite. There's something about them, their unhurried waddle, their quiet dignity, the way a mother duck shepherds her ducklings through the world, that I've loved for as long as I can remember.
Farmstead Ducks was my chance to finally celebrate them properly. I wanted to capture a spring morning feeling, the soft yellows and greens, the daisy-strewn meadows, the little ducklings figuring out the world beside their mum. It's a collection full of gentle joy, and honestly, it makes me smile every single time I look at it.
Puffin Play
Our first visit to Flamborough Head was a December morning, a little Christmas outing that turned into something we couldn't stop thinking about. We went back in February, then April, then again in spring, watching the cliffs change with the seasons and scanning the skies with binoculars each time. The gannets alone are worth the trip, two-metre wingspans folding into the water like arrows.
But it was June when the puffins finally appeared, and the whole family fell completely silent. Puffin Play captures that June outing, the puffins in the cliff grasses, the ox-eye daisies and sea thrift in full bloom, the pure joy of a place that had been quietly revealing itself to us all winter long.
There will be more collections to come from Flamborough. It has that kind of hold on us.
